How to Get the Best Small Business Bank Account for Your Company

There are several factors to consider before choosing a business bank account. Company size, location, and business plan are all important elements that affect the type of business account an owner should choose; these factors should be taken under serious advisement while making such an important business decision. There are several things that a business account should entail and the best business bank accounts encompass all of the following attributes.

Define and Explore Your Needs

Before choosing a financial institution, consider the reasons you need a business bank account in the first place. If you are interested in specialized services, research banks in your region that offers these services. Be prepared to perform online and in-person investigations; often times, online information only covers surface information and cannot answer pertinent questions you may have. Never assume something that isn’t clearly stated; don’t be afraid to ask for concrete answers to your business banking questions. Credible financial institutions won’t have any problems calming your nerves and satisfying your financial inquiries.

If you hadn’t considered this before, search for a bank with a financial adviser. Many financial institutions offer these services as an added perk; benefits can include aide and guidance in future investments and professional help to manage cash flow.

Compare Features to Find the Best Small Business Bank Account

Once you have firmly established what you are searching for in a bank, comparing and contrasting the financial institutions in your area is a relatively simple task. Don’t forget that once you’ve narrowed down your options, you can always call to request more specific information or to schedule a meeting to review information and address particular concerns you may still have.

Keep in mind the importance of availability and account services. A bank that offers great incentives but lacks a local branch doesn’t do much good if you prefer a face-to-face interaction. On the other hand, nationwide banks that offer online banking but lack your required account services will likewise do you no good. Determine the type of banking system you will prefer and find one that suits your small business account needs.

As you draw closer to choosing a financial institution, remember to focus on fees and service charges. In most banks, fees for business accounts are significantly higher than those for private accounts, even going so far as to charge businesses for online banking services but not charging individuals. Beware that universal truths pertaining to personal bank accounts do not hold true in the business account realm.

Bank Size Does Matter

At some point in the life of a small business, it is highly probable that the company will need to borrow money. Since the decline in the market, many banks are making it more and more difficult to get credit. Surprisingly, many small business owners have turned to community and small banks to get the loans they require. Small banks are more likely than world institutions to issue loans to indigenous businesses because it strengthens the local economy and supports the community. These minor institutions tend to meet a small business’s financial needs on a more personal field and provide a level of support that “outside” banks cannot.

Once you have evaluated each of these steps and determined what services and values best fit your financial needs, it is as simple as a visit or the click of a mouse to get the best small business bank account for your company.

Marketing Tips – Small Business Pricing

Pricing is a key determinant in the decision making process customers use to purchase your product or service as well as a key element in determining the profitability of your business. Setting a price for your product or service that appeals to your target market and encourages them to buy is therefore an essential part of your business and marketing strategy.

Before determining your pricing strategy for your business it is important to consider the following:

Your Customer

An effective marketing strategy begins and ends with your customer. It is therefore important to establish how much your customers are willing to pay for your product or service, how sensitive your customers are to changes in price and how price discounting will affect the level of demand and profitability of your business.

Your Product or Service’s Features and Benefits

Unless you have a product or service that offers a unique or additional benefit, and you can communicate this benefit adequately to your target market, if your price is too high you may price yourself out of the market. Look at the features and benefits your product or service offers and how they compare to your competitors. Remember the benefits you provide can either be physical, emotional or both. For example, some customers may see a high price as equalling high quality and are therefore willing to pay a premium.

The Cost of Doing Business

Before setting your price you need to determine what your small business must charge for its product or service in order for you to make and sustain a profit. Look at what the cost and expenses are of doing business and what price you will need to sell at to ensure these expenses are covered. Unless you have a sustainable cost advantage, if your price is too low, your sales volume may not generate enough revenue to cover the costs associated with your business.

The Market and Your Competitors

Your competitors play an important role when setting your pricing strategy. For example, there may be competitors nearby where customers can compare prices so you may need to price match. If it is hard for your customers to compare prices you may be able to charge a premium.

Distribution Channels

Some customers may expect to pay a different price for a product or service depending on which distribution channel they use. For example, if a customer purchases a product over the internet or by mail they may expect to pay a lower price due to the elimination of the middle person i.e. the retailer.

Life Cycle of Your Product or Service

At different stages of your product or service life cycle you may change your pricing strategy to suite your business needs. For example, when you are launching a new product or service you may adopt a low price strategy to encourage trial and repurchase of your product/service on a regular basis. Alternatively if your product or service has a unique point of difference or high cost of production you may charge a premium over your competitors. As your product or service grows in customer awareness and credibility you may be able to sustain a price increase. Alternatively as sales increase, your production costs may be reduced and you may be able to pass on some of these savings in a price reduction or regular promotional offers.

(c) Marketing for Business Success Pty Ltd 2008

E-commerce Solutions For Small Businesses

The use of internet is growing at a break neck speed. Everything from booking movie tickets to buying cars can be done online. Such business deals are enabled through e-commerce services. E-commerce is a term used describe the buying and selling of goods and services using electronic devices and the web. This is now a popular and successful form of doing business. Of late many small businesses are using this service effectively to boost their sales.

Using the web to showcase products and services doesn’t cost a lot. Plus, web is a good means to sell since a lot of consumers look for products and services online. Online payment facilities have further made this trend popular. The practice of online sales and purchasing is increasing with each passing day and the cost of online transaction is reducing. This is especially beneficial for small businesses for which cost of trade is a big concern.

In order to sell well online, your website should encourage sales. It should be user friendly and should address all the concerns of the consumer affectively. It is a good idea to include testimonials of some people who have bought your products or services. Another important factor is the software that you use. Use software that specifically caters to e-commerce requirements. Also, keep your website updated. Consumers look for change and you don’t want to bore them by presenting the same look every time they visit your website.

While you may be equipped to sell, you should also make sure that potential consumers are taking note of you. You can take up some e-mail marketing to notify consumers about your product or service.

By using these tips, small businesses can effectively use e-commerce solutions to sell their products and services online.

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